Doritos comes in flavors that run the gamut from Cool Ranch to Flamin’ Hot Limon. At Super Bowl LIX, however, executives behind the popular chip will focus on a classic recipe. Frito-Lay, the snack-food giant that is part of PepsiCo, is relaunching Doritos’ famous “Crash the Super Bowl” contest this year and has narrowed down […]

CNBC will seek $14.99 a month, or $99.99 a year, for access to a new targeted streaming service called CNBC+ that executives see as a way to expand the audience for the business-news outlet that many already watch outside the home. An email sent Wednesday to people who have signed up for CNBC digital offerings […]

Executives at PGA Tour say they are getting ready for a new era in sports when leagues will need to exercise significantly more control over the content that’s made from the games, matches and tournaments that every media outlet wants to show. The backer of golf’s most popular events on Wednesday unveiled a new 165,000 […]

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the information means. In a memo sent Friday to executives at major ad-buying agencies, John Halley, president of Paramount’s ad sales efforts, […]

Dan Abrams, one of the first major names to join the primetime schedule of Nexstar Media’s NewsNation, plans to leave the roster early next year. Abrams told viewers Thursday night that a range of business commitments would pull him away from doing “Dan Abrams Live,” the network’s regular 9 p.m. program. “I’ve reached the point […]

Wille Geist hopes to turn his gift for gab into a present for NBC News. The longtime NBC News anchor, who has for the past nine years led the Sunday broadcast of “Today,” will in January hold forth at a ticketed event that aims to monetize in a different way the in-depth “Sunday Sit-Down” interviews […]

TV-news programs are some of the most-watched in a fragmented media ecosystem, but advertisers have increasingly shied away from the medium in recent years, fearful that polarized audiences will associate their pitches with hot talk and tough stories tied to politics, climate change and cultural debates. They may be making a poor decision. A new […]

Warner Bros. Discovery hopes a split will lead to a better chance of making it whole. The company said Thursday that it would, going forward, “serve as the parent company for two distinct operating divisions,” one that holds linear TV networks, and another centered around production studios and streaming platforms, in a bid to “enhance […]

Nexstar Media, which has built itself up in recent years with an acquisition spree that includes TV stations and the CW network, now has to make some trims. “Our broadcasting and sales divisions are streamlining their organizations to reduce our operating expenses and accelerate collaboration across the company,;” the company said in a statement. “While it is […]

The bottom of a TV screen isn’t the only place CNBC fans will be able to follow its famous ticker. The NBCUniversal-backed business-news outlet plans to launch a stand-alone streaming outlet, CNBC+, in the first quarter of 2025, according to two people familiar with the matter. The venue isn’t going to offer new shows and […]

CNBC has sketched out an intriguing strategy the network hopes will have it getting bigger by sweating the small stuff. The business-news outlet, backed by NBCUniversal, plans to launch a new unit devoted to creating content aimed at niches of its audience. The division will be led by Max Meyers, a veteran producer who has […]

The hottest sport on TV isn’t football, basketball or even pickleball. It’s the game of trying to find how to watch your favorite team. As more streaming services focus on offering sports, fans have a seeming infinite number of games they can watch. The trouble now comes in finding the exact one a viewer wants […]

Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena. New data from Luminate shows that Amazon Prime Video and Netflix have been growing their share of original sports programming over the past four years among general-audience streamers. Netflix, for example, accounts for […]

Kristina Shepard, an eight-year veteran of Roku, has joined NBCUniversal as an executive vice president tasked with sales tied to streaming and programmatic advertising, an area of growing importance to the Comcast-backed media company as places more emphasis on its Peacock streaming service and prepares to spin off the bulk of its cable networks. Shepard […]