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TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads

13 December 2024 at 15:38
TV-news programs are some of the most-watched in a fragmented media ecosystem, but advertisers have increasingly shied away from the medium in recent years, fearful that polarized audiences will associate their pitches with hot talk and tough stories tied to politics, climate change and cultural debates. They may be making a poor decision. A new [โ€ฆ]

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