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Today β€” 11 December 2024Main stream

CNBC Taps Robert Frank, Julia Boorstin to Expand β€˜Verticals’ Strategy

11 December 2024 at 14:30
CNBC has sketched out an intriguing strategy the network hopes will have it getting bigger by sweating the small stuff. The business-news outlet, backed by NBCUniversal, plans to launch a new unit devoted to creating content aimed at niches of its audience. The division will be led by Max Meyers, a veteran producer who has […]

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