Nielsen Will Open Measurement to Media Companiesβ First-Party Data, a Move That Could Prove Controversial
1 November 2024 at 16:00
Nielsen will let the media outlets it tabulates add their own audience data to its ratings tabulation, a move that the measurement giant sees as an inevitable one in the age of streaming but that detractors suggest could give an unfair early advantage to established digital players such as Amazon. The Media Rating Council, an [β¦]