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Yesterday β€” 10 December 2024Main stream

NBC Snares Roku’s Kristina Shepard for New Ad-Sales Role

10 December 2024 at 19:00
Kristina Shepard, an eight-year veteran of Roku, has joined NBCUniversal as an executive vice president tasked with sales tied to streaming and programmatic advertising, an area of growing importance to the Comcast-backed media company as places more emphasis on its Peacock streaming service and prepares to spin off the bulk of its cable networks. Shepard […]

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