Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a shopping mall or a microscope. Using artificial intelligence, the company can create an advertising unit that identifies items within television shows and films and pairs them with related products from an advertiser and then sets up a QR code […]

After a strategic launch in Japan in September and an end-of October debut in the much smaller New Zealand market, Warner Bros, Discovery’s Max streaming platform gets a much bigger rollout in seven more East Asian territories from Tuesday. “Asia Pacific is probably our single biggest region in terms of opportunity for growth, largely because […]

Warner Bros. Discovery will stay on the court with the NBA in a new settlement that gives the media company a chance to keep professional basketball in its overall lineup, even as it cedes U.S. rights to traditional TV games to rivals. The media company and the basketball league have devised a new pact that […]

Warner Bros. Discovery chief David Zaslav expressed hope president-elect Donald Trump will make changes and put policies in place that would ease media-industry consolidation — which he said would be “a real positive.” Referring to Trump’s election victory, Zaslav said, “We have an upcoming new administration. It’s too early to tell, but it may offer […]

Warner Bros. Discovery reported its third-quarter 2024 earnings results Thursday. The July 1-Sept. 30 period concluded with WBD’s HBO, Max and Discovery+ boasting more than 110 million global subscribers, while box office sales fell 40% when compared to last summer’s blockbuster “Barbie.” Direct-to-consumer sales rose 9% to $2.6 billion. Distribution was up 8%, ad sales 51% and content […]