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Today — 21 November 2024Main stream

Warner Bros. Discovery Unveils New Shoppable Ads, Consumer ‘Moments’ for Max

21 November 2024 at 14:00
Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a shopping mall or a microscope. Using artificial intelligence, the company can create an advertising unit that identifies items within television shows and films and pairs them with related products from an advertiser and then sets up a QR code […]

Yesterday — 20 November 2024Main stream

Daisy Duck Hits Sidelines When ESPN Shows Animated Knicks Vs. Spurs NBA Game on Christmas Day

20 November 2024 at 20:26
ESPN’s latest hire: Daisy Duck. The animated waterfowl has been a part of the sports giant’s parent company for more than 80 years, but on Christmas Day, she’ll take a shot at something completely different, working as a sideline reporter while the New York Knicks take on the San Antonio Spurs in an animated version […]

Comcast Cuts the Cord: 5 Burning Questions About M&A, MSNBC and More

20 November 2024 at 17:10
Comcast believes it has found a solution to the problem of what to do with a passel of big cable assets that are entering a period of ongoing decline. In doing so, however, the cable-and-entertainment giant also raises a significant number of questions. The owner of NBCUniversal said Wednesday that it planned to split the […]

MSNBC Faces Potential for Big Changes in Comcast Cable Spin-Off

20 November 2024 at 16:41
MSNBC fans who are disappointed in the progressive-leaning network after Donald Trump’s victory in the 2024 election may no longer have it to kick around. The cable-news outlet could have to consider changing its name and familiar markings under a spin-off of the bulk of the cable assets of parent company Comcast, one of the […]

Matt Strauss, Donna Langley Will Lead New NBCUniversal

20 November 2024 at 13:33
Matt Strauss and Donna Langley have been named to top roles at the new NBCUniversal, a move that pairs a business executive well-versed in the world of streaming with a creative chief who has helped build and develop critical cinema franchises to help chart a new course for the venerable entertainment brand. The two take […]

Comcast Plans Massive Cable Spin-Off, Separating USA, MSNBC and More From NBC, Theme Parks

19 November 2024 at 23:42
After spending billions to snare control of the massive media portfolio known as NBCUniversal, parent company Comcast now plans to break it up. The Philadelphia media giant will move forward with an effort to spin off the bulk of its cable assets, which include MSNBC, CNBC, Universal Kids, USA, E!, Oxygen and Syfy, according to […]

Before yesterdayMain stream

NBC Sports, Shaun White Team Up for Winter Sports Deal

19 November 2024 at 14:55
NBC Sports and Shaun White are ready to make a powder grab. The Comcast-backed sports unit and the Olympian snowboarder have entered into a multi-year media rights deal that will have White’s new Snow League showcased on both NBC and Peacock. Both outlets will feature the league’s inaugural event from Aspen, Colorado on March 7 […]

ESPN’s ‘Inside the NBA’ Deal is Latest to Snatch Top Sports Ideas From Rivals

18 November 2024 at 18:40
If he can’t beat them, ESPN chief Jimmy Pitaro is still willing to do business with them. A creative deal that will bring what is perhaps America’s favorite sports studio show to Disney after years of it airing on Warner Bros. Discovery’s TNT spotlights a growing willingness at ESPN to take a “curation” approach to […]

‘Morning Joe’s’ Scarborough and Brzezinski Visit President-Elect Trump: ‘It’s Time to Do Something Different’

18 November 2024 at 12:23
“Morning Joe” co-anchors Joe Scarborough and Mika Brzezinski, two of the news media’s most vocal opponents of Trump policy in recent years, told MSNBC viewers Monday morning they are hoping for some form of detente. The duo, who have in recent years grappled with hurtful invective from President-elect Donald Trump, visited him and members of […]

‘SNL’ Pairs Please Don’t Destroy With Allstate in Surprising Season 50 Commercial

17 November 2024 at 20:23
The opening credits to last night’s broadcast of “Saturday Night Live” told viewers they’d get to see something they really like: a new short film from Please Don’t Destroy, the small troupe of writers who make frenetic vignettes that often shock as much as they delight. What was delivered, however, was decidedly different. The three-person […]

Warner Bros. Discovery, NBA Settle Legal Fight Over TV Rights

17 November 2024 at 02:49
Warner Bros. Discovery will stay on the court with the NBA in a new settlement that gives the media company a chance to keep professional basketball in its overall lineup, even as it cedes U.S. rights to traditional TV games to rivals. The media company and the basketball league have devised a new pact that […]

Let Us Pray: Fox News Opens Interactive Cathedral to Boost Martin Scorsese’s ‘Saints’

16 November 2024 at 13:30
Fox News Media wants to take some of its fans to church. To promote “The Saints,” a new eight-part documentary series executive produced by Martin Scorsese for the Fox Nation streaming outlet, the Fox Corp.-backed conservative media organization has opened an interactive kiosk outside its New York headquarters that looks like something akin to a […]

Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle

14 November 2024 at 20:38
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been pushing for “a nearly 50% reduction in the price of our service” in as-yet-unfruitful negotiations between the two sides that has resulted […]

David Chalian Named CNN’s Washington Bureau Chief

14 November 2024 at 14:13
David Chalian, a veteran political journalist who has long helped put together CNN’s most important nights of election coverage, has been named the network’s Washington Bureau chief. Chalian will now oversee the network’s Washington, D.C. bureau as well as CNN’s Washington political news coverage. He will continue to supervise CNN’s daily political reporting across all […]

ABC News Elevates James Longman to Chief International Correspondent

13 November 2024 at 20:35
James Longman was named chief international correspondent for ABC News, a new role for the veteran overseas journalist. “His intrepid reporting and powerful storytelling have elevated ABC News’ global coverage since he joined seven years ago, and in this new, well-deserved role, James will continue to deliver best-in-class journalism for our audiences across all programs […]

Bill Sammon Named SVP, Washington D.C. Editorial Content for Nexstar’s Hill, NewsNation

13 November 2024 at 18:07
Bill Sammon, a veteran of Washington D.C. media outlets and a former longtime senior editorial executive at Fox News Channel, has been named a senior vice president at Nexstar Media, where he will oversee news coverage of the nation’s capital for both The Hill and NewsNation, two of the company’s media properties. Sammon, who left […]

GoDaddy, All Grown Up, Returns to Super Bowl Ad Roster After Eight-Year Absence

12 November 2024 at 14:07
GoDaddy was once known for outlandish Super Bowl commercials that sometimes used scantily-clad models. Now the web-services giant is getting ready to return with a promotional message that taps science rather than scandal. The company will take to Super Bowl LIX next year to tout Airo, an artificial-intelligence service that helps small-business owners establish an […]

Netflix Says Ad Tier Reaches 70 Million Users Globally

12 November 2024 at 14:00
Netflix, a company that once dismissed the concept of allowing commercials around its popular streaming content, now can’t seem to get enough of them. The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it […]

Chris Wallace Will Exit CNN

12 November 2024 at 00:05
Chris Wallace came to CNN to get heavily involved with reaching streaming audiences, and it looks like he will leave the Warner Bros. Discovery-backed news outlet still looking to do the same. Wallace, a veteran commentator who held forth on Fox News Channel’s “Fox News Sunday” as well as NBC News’ “Meet The Press,” told […]

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