Warner Bros. Discovery Unveils New Shoppable Ads, Consumer βMomentsβ for Max
21 November 2024 at 14:00
Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a shopping mall or a microscope. Using artificial intelligence, the company can create an advertising unit that identifiesΒ itemsΒ within television shows and films and pairs them withΒ relatedΒ products from an advertiser and then sets up a QR code [β¦]