Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday, December 21 on its Peacock broadband hub that will blend live action and videogame elements from EA Sports’ […]

Along with its much-promoted Black Friday NFL game, Amazon is serving up a side helping of holiday sports content this week with its new docuseries about the history of the top-selling video game based on pigskin: “Madden NFL.” And no, the timing is not a coincidence, as “Madden” publisher EA Sports is keenly aware of […]