U.K. Writers Decry ITVβs Plan to Use AI to Generate Show Ideas: βThey Would Be Better Off Investing in Screenwriters Rather Than Gimmicksβ
21 October 2024 at 11:18
U.K. public service broadcaster ITV has come under fire after a job advert for a βhead of generative AI innovationβ went viral. The advert, which was posted on LinkedIn as well as other job sites, says the role will include spearheading βAI-driven innovations in content creation for TV shows, films, and digital-first content across ITV [β¦]