On Monday, the New York Timesreported that President-elect Donald Trump’s son Donald Trump Jr. has accepted a job with an investment firm called 1789 Capital. The Times described the firm as focused on “products and companies aimed at conservative audiences.” Indeed, the firm funds right-wing TV host Tucker Carlson’s media company. And its website is larded with right-wing dog whistles: It champions “anti-ESG” and “deglobalization” and firmly opposes “excessive bureaucracy.”
Those values are pretty standard conservative fare, but 1789 Capital also has deep connections to a more extreme faction of conservatism: the TheoBros, a group of mostly millennial, hard-line conservatives, many of whom identify as Christian nationalists. The founder of 1789 Capital is Chris Buskirk, who, as the Bucks County Beacon’s Jennifer Cohn reported, once served as the editor and publisher of American Reformer, the unofficial publication of the TheoBros. In the digital pages of American Reformer, TheoBro contributors have fanboyed over the authoritarian Spanish leader Francisco Franco, called Uganda’s criminalization of homosexuality “legitimate civil policy,” and declared thatthe United States is “not a nation of immigrants.”
Don Jr., who is as online as the TheoBros, though without the fire and brimstone, currently serves as a trustee and executive vice president of the Trump Organization. He isn’t the first person in Trump’s orbit to be connected to Buskirk. JD Vance crossed paths with Buskirk in the Rockbridge Network, a group of powerful Republican donors including Silicon Valley billionaire Peter Thiel.
The name of the firm presumably refers to the year 1789, when the US Constitution was enacted, and, as TheoBro patriarch Doug Wilson explains in a blog post about Christian nationalism, “The Declaration acknowledged our rights are inalienable precisely because they were bestowed on us by our Creator.” Other 1789 Capital execs include Rebekah Mercer, a powerful conservative donor whose father founded the voter-research firm Cambridge Analytica, and Trump fundraiser Omeed Malik. As NewsTRACS’ Wendy Siegelman reported, in 2023, Malik’s investment company acquired Public Square, a business hub that says it “empowers like-minded, patriots to discover and support companies from a wide variety of industries that share their values.”
In addition to his new gig, the Times reports, Don Jr. will likely “still play some role in his father’s political operation.”
Correction, November 12: This post has been updated to reflect the year of the Constitution’s enactment. It was drafted in 1787, ratified in 1788, and enacted in 1789.
In July, formerPresident Donald Trump was nearly assassinated by a 20-year-old man wielding an AR-15-style rifle. That near miss hasn’t stopped the Rod of Iron Ministries from holding a raffle this coming weekend for a special Trump-branded AR-15 at its fifth annual “Freedom Festival.”
Billed as the “largest open carry rally in America,” the festival draws attendees to celebrate the Second Amendment and hear from headliners that will include former Trump national security adviser Michael Flynn, radio host Sebastian Gorka, former US Rep. Allen West, former Trump ICE Director Tom Homan, and Pizzagate conspiracy theorist Jack Posobiec. Anyone who registers early for the free tickets can enter the raffle to win the Trump gun.
The Rod of Iron Ministries was founded by Hyung Jin ”Sean” Moon as a militant breakaway from the Unification Church founded by his father, the late Sun Myung Moon. A graduate of Harvard Divinity School, Pastor Sean Moon’s sermons and social media videos espouse a particular End Times theology that predicts a future overthrow of the American government. He believes the AR-15 is an instrument of God’s divine justice—the “rod of iron” invoked in Revelation 2:27.
Moon often wears a crown of bullets, carries a gold-plated assault weapon, and rides a Harley in a helmet with a creepy skeleton facemask. (Moon also seems to have musical aspirations: He raps under the name King Bullethead and will also perform at this weekend’s Freedom Fest.)
With the help of a $5 million loan from their father, Moon’s brother Justin founded the Kahr Firearms Group in 1995. It started off manufacturing mostly small arms designed to tap into the growing market for American-made concealed weapons as states began to relax their gun laws. It has since expanded, and now Kahr is a sponsor of “Freedom Fest,” which will be held at its TommyGun warehouse in Greeley, Pennsylvania.
Both Moons have cultivated significant MAGA ties, including with the Trump brothers, Eric and Don Jr. Kahr Firearms now offers several Trump-themed weapons, and the company’s products are frequently promoted in Don Jr.’s weapons-themed outdoor magazine, Field Ethos. When the firearms company opened its TommyGun warehouse in 2016, Eric Trump gave a speech.
Given Sean Moon’s obsession with the downfall of the current American government, it’s no surprise that he was involved in the “Stop the Steal” movement to overturn the results of the 2020 presidential election. He was at the US Capitol on January 6, and while he didn’t go in, he was close enough to get tear-gassed.
The Rod of Iron pastor has never seemed especially concerned with appearances or suggestions that his ministry is a cult. “We’re used to that type of persecution,” Moon told Rolling Stone’s Tim Dickinson in 2022, noting that followers of his father’s church are known colloquially as “Moonies.”
Under Sun Myung Moon, the Unification Church gained some renown for conducting mass weddings for its believers. (One at Madison Square Garden in 1982 joined 2,075 couples.) In 2018, the Rod of Iron updated this tradition by holding a mass wedding and vow-renewal ceremony in which couples carried (unloaded) assault weapons similar to the one used just days before to mow down dozens of staff and high school students in the Parkland, Florida, mass shooting.
This year won’t be the first time the Freedom Festival has given away a Trump gun. But considering the Rod of Iron’s reverence for Trump, I wondered whether the Freedom Festival organizers might have had second thoughts about raffling off a weapon favored by the former president’s would-be assassin. “That wouldn’t affect the decision to do this, not at all. I don’t think we’d see the connection,” Tim Elder, the church’s director of world missions, told me.“It’s not the AR’s fault. It’s the guy that was pulling the trigger. It’s his fault. We’re not going to blame the AR for that incident.”
But if the AR-15 is an instrument of God’s justice, what does it mean if it’s used to try to assassinate Trump? “We see that God’s hand is on this man,” Elder said simply.
The festival starts Friday, with an appearance by Flynn and a screening of his eponymous new movie.
In July, formerPresident Donald Trump was nearly assassinated by a 20-year-old man wielding an AR-15-style rifle. That near miss hasn’t stopped the Rod of Iron Ministries from holding a raffle this coming weekend for a special Trump-branded AR-15 at its fifth annual “Freedom Festival.”
Billed as the “largest open carry rally in America,” the festival draws attendees to celebrate the Second Amendment and hear from headliners that will include former Trump national security adviser Michael Flynn, radio host Sebastian Gorka, former US Rep. Allen West, former Trump ICE Director Tom Homan, and Pizzagate conspiracy theorist Jack Posobiec. Anyone who registers early for the free tickets can enter the raffle to win the Trump gun.
The Rod of Iron Ministries was founded by Hyung Jin ”Sean” Moon as a militant breakaway from the Unification Church founded by his father, the late Sun Myung Moon. A graduate of Harvard Divinity School, Pastor Sean Moon’s sermons and social media videos espouse a particular End Times theology that predicts a future overthrow of the American government. He believes the AR-15 is an instrument of God’s divine justice—the “rod of iron” invoked in Revelation 2:27.
Moon often wears a crown of bullets, carries a gold-plated assault weapon, and rides a Harley in a helmet with a creepy skeleton facemask. (Moon also seems to have musical aspirations: He raps under the name King Bullethead and will also perform at this weekend’s Freedom Fest.)
With the help of a $5 million loan from their father, Moon’s brother Justin founded the Kahr Firearms Group in 1995. It started off manufacturing mostly small arms designed to tap into the growing market for American-made concealed weapons as states began to relax their gun laws. It has since expanded, and now Kahr is a sponsor of “Freedom Fest,” which will be held at its TommyGun warehouse in Greeley, Pennsylvania.
Both Moons have cultivated significant MAGA ties, including with the Trump brothers, Eric and Don Jr. Kahr Firearms now offers several Trump-themed weapons, and the company’s products are frequently promoted in Don Jr.’s weapons-themed outdoor magazine, Field Ethos. When the firearms company opened its TommyGun warehouse in 2016, Eric Trump gave a speech.
Given Sean Moon’s obsession with the downfall of the current American government, it’s no surprise that he was involved in the “Stop the Steal” movement to overturn the results of the 2020 presidential election. He was at the US Capitol on January 6, and while he didn’t go in, he was close enough to get tear-gassed.
The Rod of Iron pastor has never seemed especially concerned with appearances or suggestions that his ministry is a cult. “We’re used to that type of persecution,” Moon told Rolling Stone’s Tim Dickinson in 2022, noting that followers of his father’s church are known colloquially as “Moonies.”
Under Sun Myung Moon, the Unification Church gained some renown for conducting mass weddings for its believers. (One at Madison Square Garden in 1982 joined 2,075 couples.) In 2018, the Rod of Iron updated this tradition by holding a mass wedding and vow-renewal ceremony in which couples carried (unloaded) assault weapons similar to the one used just days before to mow down dozens of staff and high school students in the Parkland, Florida, mass shooting.
This year won’t be the first time the Freedom Festival has given away a Trump gun. But considering the Rod of Iron’s reverence for Trump, I wondered whether the Freedom Festival organizers might have had second thoughts about raffling off a weapon favored by the former president’s would-be assassin. “That wouldn’t affect the decision to do this, not at all. I don’t think we’d see the connection,” Tim Elder, the church’s director of world missions, told me.“It’s not the AR’s fault. It’s the guy that was pulling the trigger. It’s his fault. We’re not going to blame the AR for that incident.”
But if the AR-15 is an instrument of God’s justice, what does it mean if it’s used to try to assassinate Trump? “We see that God’s hand is on this man,” Elder said simply.
The festival starts Friday, with an appearance by Flynn and a screening of his eponymous new movie.
Donald Trump has faced two assassination attempts in the past three months—horrifying events that he has used to spread unfounded conspiracy theories and smear Democratic leaders with false blame. He has been aided in this effort by vice presidential candidate JD Vance, his sons Eric Trump and Don Jr., multiple Republican members of Congress, and backers of Project 2025. Their coordinated messaging—that Democrats supposedly “tried to kill” Trump—has been featured at the Republican National Convention, at Trump’s campaign rallies, and in numerous media appearances, from Fox News to Dr. Phil’s show.
Trump and his surrogates took the effort to the next level when the former president held a large rally on Saturday at the same site in Butler, Pennsylvania, where he was wounded by a would-be assassin during a July 13 appearance. The Trump campaign billed the heavily produced event—which included a live opera singer and an awkward performance by Elon Musk—as a return to “the very same ground where he took a bullet for democracy.”
“They tried to kill him,” Eric Trump said, “and it’s because the Democratic Party, they can’t do anything right.”
Speaking ahead of the former president, Eric Trump highlighted the familiar theme: “They’ve tried to get my father every single second since he went down that golden escalator,” he declared from the podium, standing alongside his wife Lara Trump, currently co-chair of the Republican National Committee. “They tried to smear us, they tried to bankrupt us, they came after us, they impeached him twice, they went after his Supreme Court justices, they weaponized the entire legal system…and it has not worked.”
As the audience cheered, Eric Trump emphasized: “And then guys, they tried to kill him. They tried to kill him, and it’s because the Democratic Party, they can’t do anything right.”
Eric Trump has sought to directly blame Democrats ever since the attack in Butler, including in multiple appearances on Fox News. Trump himself repeated the theme from the podium on Saturday: “Over the past eight years, those who want to stop us from achieving this future have slandered me, impeached me, indicted me, tried to throw me off the ballot, and who knows: maybe even tried to kill me.”
This was a planned element of the former president’s speech; he read the lines from a teleprompter.
Amid multiple investigations by the FBI, Homeland Security, and Congress, no evidence has emerged that either of Trump’s would-be assassins had any connections to Democratic leaders. Neither perpetrator appears to have been driven fundamentally by partisan politics—a common, if somewhat counterintuitive pattern among political assassins, as I documented in previous reporting and in my book, Trigger Points.
The motive of the man charged with targeting Trump in Florida remains unclear; his background indicates that he voted for Trump in 2016 but later turned against him and grew sharply critical of his foreign policy. The FBI has said that the motive of the deceased 20-year-old who shot Trump and others in Butler, who was a registered Republican voter, remains unknown.
Notably, Vance used a slightly modified approach at the Butler rally, four days after conspicuously working to soften his political rhetoric and image during the vice presidential debate with Democratic Gov. Tim Walz.
“Just look at everything they’ve done to President Trump,” Vance said on Saturday. “First, they tried to silence him. When that didn’t work, they tried to bankrupt him. When that didn’t work, they tried to jail him. And with all the hatred they have spewed at President Trump, it was only a matter of time before somebody tried to kill him.”
Vance then reiterated that the assassination attempts had resulted from Democrats calling Trump “a threat to democracy.” No evidence supporting that claim has emerged in either investigation.
Other top GOP leaders continue to play along with this false messaging, which threat assessment and national security experts have told me is fueling potential retaliatory violence. On Sunday, ABC News’ George Stephanopoulos confronted House Speaker Mike Johnson in an interview about the rhetoric from the Butler rally, after Johnson called out Democratic campaign messaging as overheated.
“Eric Trump actually did specifically reference Democrats,” Stephanopoulos said. “He said, ‘They tried to kill him. And it’s because the Democratic Party, they can’t do anything right.’ Do you support those comments or not?”
“I don’t know what Eric was saying because I only heard just a snippet there,” Johnson replied. “I don’t know the context.”
In the early afternoon on Sunday, a suspected gunman got within several hundred yards of former President Donald Trump at his golf course in West Palm Beach, Florida. The suspect was shot at by a Secret Service agent, fled the scene in a black SUV, and was quickly apprehended by police. Over the next 24 hours, Trump and his allies unleashed a deluge of blame against Vice President Kamala Harris and Democrats for what the FBI said was being investigated as an assassination attempt against Trump, the second in just over two months.
As of Monday, the motive of the suspect, 58-year-old Ryan Wesley Routh, remained unclear. His social media history indicated that he voted for Trump in 2016 but turned against him later. Routh was critical of Trump’s Putin-friendly policy on Ukraine; in 2022, he’d gone on an unsuccessful quest to help recruit foreign fighters to join the battle against the Kremlin’s invasion. He also donated to a Democratic PAC in the 2020 election cycle. On Monday, authorities announced two federal gun charges against Routh, with additional charges possibly to come.
Whatever Routh’s motive may have been for allegedly targeting Trump with an AK-47-style rifle, law enforcement authorities have cited no evidence that his actions were connected to or caused by the rhetoric of top Democrats, who have long emphasized the rejection of political violence. But that has not stopped Trump and his allies from moving immediately to exploit the disturbing near-miss in Florida for political gain—just as they did after a gunman wounded Trump in a horrific attack at his July 13 campaign rally in Butler, Pennsylvania.
Shortly after the news broke about the danger on Sunday, the Trump campaign sent out an email to supporters with a statement from Trump linking to his fundraising page and saying he was safe and well. “But there are people in this world who will do whatever it takes to stop us,” the Republican presidential candidate said in the statement. “I will Never Surrender!”
“He believed the rhetoric of Biden and Harris, and he acted on it,” Trump said, providing no evidence to support that claim.
On Monday morning, Trump declared in an interview with Fox News Digital that Routh’s alleged actions were caused by President Joe Biden and Vice President Kamala Harris, his 2024 opponent for the White House.
“He believed the rhetoric of Biden and Harris, and he acted on it,” Trump said, providing no evidence to support that claim. “Their rhetoric is causing me to be shot at, when I am the one who is going to save the country, and they are the ones that are destroying the country—both from the inside and out.” Trump added that Biden and Harris are “the enemy from within,” according to Fox News Digital. “They are the real threat.”
Biden and Harris both put out statements on Sunday expressing relief that Trump was unharmed and denouncing political violence. Biden also said that he had directed his team “to continue to ensure” adequate protection for Trump from the Secret Service.
Trump added to his partisan blame with a post on his Truth Social platform on Monday: “The Rhetoric, Lies, as exemplified by the false statements made by Comrade Kamala Harris during the rigged and highly partisan ABC Debate, and all of the ridiculous lawsuits specifically designed to inflict damage on Joe’s, then Kamala’s, Political Opponent, ME, has taken politics in our Country to a whole new level of Hatred, Abuse, and Distrust. Because of this Communist Left Rhetoric, the bullets are flying, and it will only get worse!”
Top surrogates piled on the partisan attack. Trump’s son, Donald Jr., railed on social media about telling “my 5 young children about [a] radical leftist trying to kill their grandfather.”
“The incitement to hatred and violence against President Trump by the media and leading Democrats needs to stop,” posted billionaire supporter Elon Musk, in response to Don Jr.’s comments.
Since the Trump shooting in Pennsylvania, the ex-president and his allies have carried out a sustained, coordinated effort to promote baseless conspiracy theories and smear Trump’s political opponents.
Longtime Trump advisor and right-wing media commentator Steve Cortes called his former boss “the most persecuted public figure in American history” and said that the danger to Trump’s life both in Pennsylvania and Florida was caused to a great extent by “the corporate media” disparaging the ex-president.
The deluge of partisan messaging adds a whole new layer to an ongoing effort to cast unfounded blame for violence on Biden, Harris and the Democrats. As I’ve been documenting in the two-plus months since the Trump shooting in Pennsylvania, the ex-president and his allies have carried out a sustained, coordinated effort to promote baseless conspiracy theories and smear Trump’s political opponents with such blame. Participants have included Trump’s running mate, JD Vance; his sons, Don Jr. and Eric Trump; his wife, Melania Trump; and a multitude of Republican congressional members, including Cory Mills, Eli Crane,Ryan Zinke,Marjorie Taylor Green, and Mike Collins.
During the presidential debate on ABC News on Sept. 10, watched by 67 million people, Trump reiterated baseless blame for the shooting at his rally in Butler. “I probably took a bullet to the head because of the things that they say about me,” he inveighed, pointing at Harris. “They talk about democracy, I’m a threat to democracy—they’re the threat to democracy.”
These efforts may be intended in part to distract from Trump’s own incitement of violence. He has used the tactics of stochastic terrorism, as national security experts call the method, for many years. This has continued apace with his incessant demagoguery on the campaign trail against migrant “invaders.” Most recently that has included the Haitian immigrant community in Springfield, Ohio—falsely smeared by Trump, Vance, and their allies for supposedly stealing and eating other residents’ pets. Schools and government offices in Springfield have since been under siege with bomb scares and other threats of violence.
Several threat assessment and law enforcement leaders have told me since this summer that Trump’s incitement is a top concern when it comes to potential political violence during the election season. According to these sources, the rhetoric from Trump and his allies about the assassination attempt in Pennsylvania—and now with the apparent close call in Florida—is deepening that danger.
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