Roku has struck a deal with the X Games for its Roku Channel to become the U.S. streaming home of both the upcoming Winter 2025 competition in Aspen as well as an event set for next summer. The X Games competitions will stream on the Roku Sports Channel and Roku’s new X Games TV Fast […]

Kristina Shepard, an eight-year veteran of Roku, has joined NBCUniversal as an executive vice president tasked with sales tied to streaming and programmatic advertising, an area of growing importance to the Comcast-backed media company as places more emphasis on its Peacock streaming service and prepares to spin off the bulk of its cable networks. Shepard […]