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Yesterday β€” 21 October 2024Main stream

U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas: β€˜They Would Be Better Off Investing in Screenwriters Rather Than Gimmicks’

21 October 2024 at 11:18
U.K. public service broadcaster ITV has come under fire after a job advert for a β€œhead of generative AI innovation” went viral. The advert, which was posted on LinkedIn as well as other job sites, says the role will include spearheading β€œAI-driven innovations in content creation for TV shows, films, and digital-first content across ITV […]

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