Can Amazon unite the NFL and the NBA for a unique business proposition? The streaming giant, which launched a new Black Friday NFL game last year — the first of its kind and an event created specifically for Amazon’s Prime Video service — will add an NBA match to the mix next year, executives disclosed […]

Nicolle Pangis, a former CEO of the cable-ad-sales entity Ampersand, will join Netflix as its new vice president of advertising, a role that has not been easy to navigate at the streaming giant as it seeks to make dollars from Madison Avenue a bigger part of its overall business plan. More to come…

Andrea Mitchell, one of the longest-running presences on MSNBC, will give up the reins to her daily noontime show at the NBCUniversal-backed cable-news outlet following the presidential inauguration in 2025, she informed viewers Tuesday at the end of her program. The veteran journalist is expected to retain her roles as NBC News’ chief Washington correspondent […]

The flow of ad dollars to women’s sports is growing. After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. “Doubling spend in women’s sports within a matter of months marks a significantmilestone […]

After throwing characters from Marvel and Toy Story into its ongoing battle to lure young viewers to its increasingly expensive sports telecasts, Disney’s ESPN is really bringing in the big guns. Characters from the long-running animated series “The Simpsons” will join a December 9th “Monday Night Football” game between the Cincinnati Bengals and Dallas Cowboys […]

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. The retailing giant hopes to get consumers in the mood for Black Friday deals with a ten-part “series” of commercials that talk up great bargains that are available at its stores. Walmart […]

The World Series between the New York Yankees and Los Angeles Dodgers doesn’t start until Friday night, but Madison Avenue has already taken a big swing at the audiences projected to turn up for Major League Baseball’s flagship property. Fox is sold out of fixed ad positions for the first two games of the championship, […]

Alison Pepper, a longtime talent executive at CBS News who has recently been in her second run at the Paramount Global unit, will leave following the 2024 presidential election, she revealed to staffers in a memo sent Thursday. “I have had the privilege of working each day with all of you, many of whom I […]

For NBC News, Election Night starts before the sun goes down. Beginning at 5 p.m. on Tuesday, November 5th, pairs of anchors ranging from Tom Llamas and Hallie Jackson to Savannah Guthrie and Lester Holt to Craig Melvin and Kate Snow will each staff a block of coverage of results from the 2024 presidential election […]

Pierluigi Gazzolo, the TelevisaUnivision executive who helped build its nascent ViX streaming service and get it to profitability in just two years’ time, is planning to leave the company at the end of the year. “I want you all to know how proud I am of all we have accomplished together with ViX — we’ve […]

An attorney for CBS News pushed back against the threat of a lawsuit from former President Donald Trump Wednesday, suggesting to his counsel that he might be liable for attorneys’ fees or be subject to counterclaims if he sought to press further into the idea that newsmagazine “60 Minutes” doctored the presentation of its recent […]

Fox Corp. is the latest big media entity to restructure its ad-sales operations as TV companies work harder to capture Madison Avenue’s dollars. Fox on Wednesday unveiled a series of new hires of sales executives who had previously worked at Warner Bros. Discovery and DirecTV, among other places, as well as some layoffs that a […]

Yahoo News is bringing in a partner to help keep misinformation at bay. The news-distribution giant, the holder of one of the most-read sites on the Internet, has struck a pact with McAfee that will utilize the latter’s deepfake-image detection technology to identify pictures and photos that may have been generated by A.I. and potentially […]

Gains in U.S. advertising revenue and the sale of a set of broadcasting towers helped Spanish-language giant notch increase profits in the third quarter, after the company changed its top executive in September. The broadcaster, which owns the Univision broadcast network in the U.S., said net income increased to $180.9 million in the third quarter, […]

Jemele Hill will lead a sports newsmagazine program called “Above the Fold” for the TNT Sports evening lineup on TruTV, broadening out the network’s nighttime portfolio as parent company Warner Bros. Discovery seeks a bigger foothold in regular sports programming. Hill, a popular commentator on sports and culture and a former ESPN anchor, will launch […]

David Muir will have a new top producer behind the scenes of ABC News’ “World News Tonight.” Chris Dinan, who has worked as the senior broadcast producer of the evening-news program, has been named executive producer of the series. He replaces Almin Karamehmedovic, who wasin August named president of ABC News. Dianan will report to […]

CBS News’ “60 Minutes” on Sunday delivered something in addition to its regular newsmagazine segments. The program offered a message to former President Trump and a host of critics who have castigated the long-running news series for the way in which it edited a recent interview with Vice President Kamala Harris so that she appeared […]

FanDuel is getting into the chaotic world of regional sports TV. The online gaming giant will be able to crown the 16 regional sports networks operated by Diamond Sports Group with its moniker, wiping away the Bally Sports nomenclature that has been present on these regional sports outlets for the past few years. The networks […]

Jimmy Fallon is headed back to the gridiron. The late-night host will host a new episode of NBC’s “The Tonight Show Starring Jimmy Fallon” on Sunday, November 17, following the network’s broadcast that evening of a “Sunday Night Football” match-up between the New York Jets and the Indianapolis Colts. Local news will air between the […]