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‘Call of Duty: Black Ops 6’ Scores Franchise’s Biggest-Ever Launch Weekend, Microsoft Gaming Says

30 October 2024 at 22:30
“Call of Duty: Black Ops 6” has set new opening day and weekend launch records for the 20-plus-year-old franchise with its Oct. 25 release, according to Microsoft Gaming. Per data released by the Xbox owner Wednesday, “Black Ops 6” was the biggest “Call of Duty” three-day opening weekend ever in terms of total players, hours […]

Why Activision’s Test of ‘True Success’ With ‘Call of Duty: Black Ops 6’ Isn’t Sales, but Cultural Awareness

22 October 2024 at 16:01
Did you know a new “Call of Duty” game is launching this week? If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing budget comparable to any “major motion picture blockbuster that would be launching this year,” according to Tyler Bahl, the chief […]

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