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ESPN, Stephen A. Smith Closing in On New Deal

ESPN and Stephen A. Smith are close to hammering out a new contract that will give the popular Disney sports personality potential access to other parts of the Magic Kingdom. The two sides, who have been in negotiations for several months, are said to be hopeful they can reach a deal over the next several […]

ABC News SVP Derek Medina to Exit

Derek Medina, a longtime ABC News business executive, will leave the Disney unit at the end of the year after a more than two-decade run. His exit may spur new questions about what plans ABC News has to assign an executive to directly oversee talent relations, something that people familiar with the unit say has […]

NBCU, Walmart Kick Off Shoppable Ads in Thanksgiving Football

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that appear during commercial breaks that will take them to Walmart.com shopping pages. Walmart will also run a two-minute segment from its […]

Jason Kelce Tackles Late-Night Series for ESPN

Jason Kelce is ready to blitz the ranks of TV’s late-night hosts in a limited-run wee-hours program on ESPN. “They Call It Late Night With Jason Kelce” will air on five consecutive overnights heading into late-season NFL football weekends. The series will run at 1 a.m. on Saturdays starting January 4 on ESPN, with the […]

MSNBC’s ‘Morning Joe’ Midweek Ratings Plunge 15% After Hosts Visit Trump at Mar-A-Lago

Ratings continue to sunset at MSNBC’s “Morning Joe” after the hosts surprised audiences earlier this week by announcing they had gone to visit Donald Trump at Mar-A-Lago following years of feuding with him. On Wednesday, MSNBC’s morning mainstay lured an average of 647,000 viewers overall, and just 51,000 viewers between 25 and 54, the demographic […]

Warner Bros. Discovery Unveils New Shoppable Ads, Consumer ‘Moments’ for Max

Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a shopping mall or a microscope. Using artificial intelligence, the company can create an advertising unit that identifies items within television shows and films and pairs them with related products from an advertiser and then sets up a QR code […]

MSNBC Faces Potential for Big Changes in Comcast Cable Spin-Off

MSNBC fans who are disappointed in the progressive-leaning network after Donald Trump’s victory in the 2024 election may no longer have it to kick around. The cable-news outlet could have to consider changing its name and familiar markings under a spin-off of the bulk of the cable assets of parent company Comcast, one of the […]

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