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NBCU, Walmart Kick Off Shoppable Ads in Thanksgiving Football

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that appear during commercial breaks that will take them to Walmart.com shopping pages. Walmart will also run a two-minute segment from its […]

Jason Kelce Tackles Late-Night Series for ESPN

Jason Kelce is ready to blitz the ranks of TV’s late-night hosts in a limited-run wee-hours program on ESPN. “They Call It Late Night With Jason Kelce” will air on five consecutive overnights heading into late-season NFL football weekends. The series will run at 1 a.m. on Saturdays starting January 4 on ESPN, with the […]

MSNBC’s ‘Morning Joe’ Midweek Ratings Plunge 15% After Hosts Visit Trump at Mar-A-Lago

Ratings continue to sunset at MSNBC’s “Morning Joe” after the hosts surprised audiences earlier this week by announcing they had gone to visit Donald Trump at Mar-A-Lago following years of feuding with him. On Wednesday, MSNBC’s morning mainstay lured an average of 647,000 viewers overall, and just 51,000 viewers between 25 and 54, the demographic […]

Warner Bros. Discovery Unveils New Shoppable Ads, Consumer ‘Moments’ for Max

Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a shopping mall or a microscope. Using artificial intelligence, the company can create an advertising unit that identifies items within television shows and films and pairs them with related products from an advertiser and then sets up a QR code […]

MSNBC Faces Potential for Big Changes in Comcast Cable Spin-Off

MSNBC fans who are disappointed in the progressive-leaning network after Donald Trump’s victory in the 2024 election may no longer have it to kick around. The cable-news outlet could have to consider changing its name and familiar markings under a spin-off of the bulk of the cable assets of parent company Comcast, one of the […]

Matt Strauss, Donna Langley Will Lead New NBCUniversal

Matt Strauss and Donna Langley have been named to top roles at the new NBCUniversal, a move that pairs a business executive well-versed in the world of streaming with a creative chief who has helped build and develop critical cinema franchises to help chart a new course for the venerable entertainment brand. The two take […]

NBC Sports, Shaun White Team Up for Winter Sports Deal

NBC Sports and Shaun White are ready to make a powder grab. The Comcast-backed sports unit and the Olympian snowboarder have entered into a multi-year media rights deal that will have White’s new Snow League showcased on both NBC and Peacock. Both outlets will feature the league’s inaugural event from Aspen, Colorado on March 7 […]

‘Morning Joe’s’ Scarborough and Brzezinski Visit President-Elect Trump: ‘It’s Time to Do Something Different’

“Morning Joe” co-anchors Joe Scarborough and Mika Brzezinski, two of the news media’s most vocal opponents of Trump policy in recent years, told MSNBC viewers Monday morning they are hoping for some form of detente. The duo, who have in recent years grappled with hurtful invective from President-elect Donald Trump, visited him and members of […]

Let Us Pray: Fox News Opens Interactive Cathedral to Boost Martin Scorsese’s ‘Saints’

Fox News Media wants to take some of its fans to church. To promote “The Saints,” a new eight-part documentary series executive produced by Martin Scorsese for the Fox Nation streaming outlet, the Fox Corp.-backed conservative media organization has opened an interactive kiosk outside its New York headquarters that looks like something akin to a […]

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