Nielsen CEO Tells Clients Paramount Seeks βNearly 50%β Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been pushing for βa nearly 50% reductionΒ in the price of our serviceβ in as-yet-unfruitful negotiations between the two sides that has resulted [β¦]