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Warner Bros. Discovery Unveils New Shoppable Ads, Consumer ‘Moments’ for Max

Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a shopping mall or a microscope. Using artificial intelligence, the company can create an advertising unit that identifies items within television shows and films and pairs them with related products from an advertiser and then sets up a QR code […]

MSNBC Faces Potential for Big Changes in Comcast Cable Spin-Off

MSNBC fans who are disappointed in the progressive-leaning network after Donald Trump’s victory in the 2024 election may no longer have it to kick around. The cable-news outlet could have to consider changing its name and familiar markings under a spin-off of the bulk of the cable assets of parent company Comcast, one of the […]

Matt Strauss, Donna Langley Will Lead New NBCUniversal

Matt Strauss and Donna Langley have been named to top roles at the new NBCUniversal, a move that pairs a business executive well-versed in the world of streaming with a creative chief who has helped build and develop critical cinema franchises to help chart a new course for the venerable entertainment brand. The two take […]

NBC Sports, Shaun White Team Up for Winter Sports Deal

NBC Sports and Shaun White are ready to make a powder grab. The Comcast-backed sports unit and the Olympian snowboarder have entered into a multi-year media rights deal that will have White’s new Snow League showcased on both NBC and Peacock. Both outlets will feature the league’s inaugural event from Aspen, Colorado on March 7 […]

‘Morning Joe’s’ Scarborough and Brzezinski Visit President-Elect Trump: ‘It’s Time to Do Something Different’

“Morning Joe” co-anchors Joe Scarborough and Mika Brzezinski, two of the news media’s most vocal opponents of Trump policy in recent years, told MSNBC viewers Monday morning they are hoping for some form of detente. The duo, who have in recent years grappled with hurtful invective from President-elect Donald Trump, visited him and members of […]

Let Us Pray: Fox News Opens Interactive Cathedral to Boost Martin Scorsese’s ‘Saints’

Fox News Media wants to take some of its fans to church. To promote “The Saints,” a new eight-part documentary series executive produced by Martin Scorsese for the Fox Nation streaming outlet, the Fox Corp.-backed conservative media organization has opened an interactive kiosk outside its New York headquarters that looks like something akin to a […]

Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle

The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been pushing for “a nearly 50% reduction in the price of our service” in as-yet-unfruitful negotiations between the two sides that has resulted […]

David Chalian Named CNN’s Washington Bureau Chief

David Chalian, a veteran political journalist who has long helped put together CNN’s most important nights of election coverage, has been named the network’s Washington Bureau chief. Chalian will now oversee the network’s Washington, D.C. bureau as well as CNN’s Washington political news coverage. He will continue to supervise CNN’s daily political reporting across all […]

ABC News Elevates James Longman to Chief International Correspondent

James Longman was named chief international correspondent for ABC News, a new role for the veteran overseas journalist. “His intrepid reporting and powerful storytelling have elevated ABC News’ global coverage since he joined seven years ago, and in this new, well-deserved role, James will continue to deliver best-in-class journalism for our audiences across all programs […]

GoDaddy, All Grown Up, Returns to Super Bowl Ad Roster After Eight-Year Absence

GoDaddy was once known for outlandish Super Bowl commercials that sometimes used scantily-clad models. Now the web-services giant is getting ready to return with a promotional message that taps science rather than scandal. The company will take to Super Bowl LIX next year to tout Airo, an artificial-intelligence service that helps small-business owners establish an […]

Netflix Says Ad Tier Reaches 70 Million Users Globally

Netflix, a company that once dismissed the concept of allowing commercials around its popular streaming content, now can’t seem to get enough of them. The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it […]

Chris Wallace Will Exit CNN

Chris Wallace came to CNN to get heavily involved with reaching streaming audiences, and it looks like he will leave the Warner Bros. Discovery-backed news outlet still looking to do the same. Wallace, a veteran commentator who held forth on Fox News Channel’s “Fox News Sunday” as well as NBC News’ “Meet The Press,” told […]

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