“Don’t you want a president who’s going to make America healthy again?” Robert F. Kennedy Jr. asked a roaring crowd, during Sunday’s triumphal rally in support of Trump at Madison Square Garden.
When Kennedy, the country’s most famous anti-vaccine activist, suspended his campaign to endorse Donald Trump, it not only represented the death of his presidential aspirations, but the dawn of something new: the so-called “Make America Healthy Again” movement, a tidy bit of sloganeering designed to highlight where Trump and Kennedy’s agendas overlap.
“How can you claim this is going to make people healthy?”
The concept is meant to convince skeptical Kennedy supporters to back Trump. But so far it’s mainly illustrated the various ways Kennedy is on board with Trump’s radical deregulation agenda, which would see the agencies responsible for policing food, environmental and medication safety defunded.
After all, the ex-president has done it before: Trump came into office pledging to make huge cuts to scientific and medical research. Under his administration, the FDA took fewer enforcement actions against companies suspected of marketing dangerous, unsafe, or ineffective products, and cuts to public health agencies may have harmed the country’s readiness to respond to COVID.
There are signs that another Trump administration will be even worse for public health: Project 2025, an agenda for his second administration prepared by his allies, calls for the CDC to be broken up, slamming it as “perhaps the most incompetent and arrogant agency in the federal government.” It also demonizes the National Institutes of Health, claiming the agency has an “incestuous relationship” with vaccine manufacturers and is in the grip of “woke gender ideology.”
Despite his governing record, Trump has adopted some MAHA talking points, promising to end the “chronic illness epidemic” in America, which, like Kennedy, he has previously blamed partly on vaccines. Trump, who already installed Kennedy on his presidential transition team, also publicly promised to put him on a panel to study what he called “the decades-long increase in chronic health problems, including autoimmune disorders, autism, obesity, infertility, and many more.”
The main overlap between Trump and Kennedy—and the driving force behind the MAHA movement—is a their shared conviction that the institutions responsible for policing the safety of food and drugs should be defunded and their employees investigated and possibly jailed.
On Monday, Kennedy told a group of MAHA supporters that Trump had “promised me…control of the public health agencies,” including HHS, the CDC, FDA, NIH, USDA, “and a few others.” Kennedy recently tweeted that the FDA’s “war on public health is about to end” under a new Trump administration, before listing an array that encompassed pseudoscientific practices and products: “This includes its aggressive suppression of psychedelics, peptides, stem cells, raw milk, hyperbaric therapies, chelating compounds, ivermectin, hydroxychloroquine, vitamins, clean foods, sunshine, exercise, nutraceuticals and anything else that advances human health and can’t be patented by Pharma.” He added, “If you work for the FDA and are part of this corrupt system, I have two messages for you: 1. Preserve your records, and 2. Pack your bags.”
At the Madison Square Garden rally, Kennedy accused Democrats of “giving us the sickest children in the world,” called the chronic disease crisis “existential for our country,” and said he was focused on “ending the corruption” at agencies including the NIH, the CDC, and the FDA, all which he lumped in with the CIA as being in dire need of top-to-bottom reform.
According to researcher and author Matthew Remski, Kennedy’s recent appearances have seen him deemphasize attacks on vaccines to instead focus on a much broader set of purported issues around health.
“It’s probably the most successful rebrand that he’s managed since his anti-vax turn back in 2005,” says Remski, a co-host of Conspirituality, a podcast examining the alignment between New Age and right wing spheres. “MAHA represents his organizational capacity to bring the full spectrum of anti-vax-adjacent issues and concerns and grievances together under one umbrella.”
And could be a profitable one. The brand has given rise to the MAHA Alliance—a new conservative super PAC led by Del Bigtree, an anti-vaccine personality and Kennedy’s former campaign communications director. Bigtree says the group has already raised nearly $8 million, including a recent $3 million donation from Elon Musk.
Kennedy’s new role in GOP politics has opened doors to him and those in his circles—including some with a track record of promoting harmful or scientifically unsupported health claims. In September, Kennedy and a number of close allies and MAHA boosters took part in a Capitol Hill event on nutrition hosted by Sen. Ron Johnson (R-Wisc.), a longtime friend of the anti-vaccine movement. Billed as “a nonpartisan panel discussion about the industries that impact national health,” in his opening remarks, Kennedy accused the FDA, the USDA, and the CDC of being “sock puppets for the industry they’re supposed to regulate.”
Other panelists included Calley Means, a self-styled “healthcare reform” advocate who had been involved in Kennedy’s campaign, men’s rights activist and pop psychologist Jordan Peterson (as well as his daughter Mikhaila, who promotes an all-meat regimen she’s dubbed “the Lion Diet”), and Vani Hari, a wellness influencer who uses the moniker Food Babe, who’s previously been accused of making unscientific claims in her quest to pressure food makers to drop certain ingredients.
Given “his distorted views,” Kennedy makes a poor figurehead for a movement purportedly centered on health.
During her panel remarks, Hari pushed a new campaign against Kellogg’s cereals’ use of food dyes as part of a larger agenda against foods with “synthetic preservatives and pesticides.” The science demonstrating danger from the synthetic food dyes Kellogg’s uses in the U.S. is far from settled; according to a 2014 NPR profile, a previous campaign Hari mounted against supposedly-questionable beer additives actually targeted products derived from algae and fish.
Dr. Andrea Love, an immunologist and microbiologist who combats health misinformation, told Mother Jones the panel gave participants like Hari “a huge megaphone.” Love has pointed out that some of the Kellogg’s ingredients that Hari has claimed are “banned” in other countries legally appear there under different names. When Love later criticized a video actress Eva Mendes made praising Hari’s campaign and calling Kellogg’s dyes “harmful for children,” Calley Means baselessly accused Love of “advertising for Monsanto.” Peterson called her “a liar” as well as “incompetent, deceitful, resentful and arrogant.”
Danielle Shine—an Australian registered dietitian and nutritionist who studies nutrition misinformation also drew fire from Means and Peterson after commenting on Mendes’ video—says Kennedy makes a poor figurehead for a movement purportedly centered on health, given “his distorted views.”
“It’s perplexing that someone who seems to lack an understanding of basic science and promotes misinformation about vaccinations, food, and health would be positioned to lead a public health initiative,” she says. “His rhetoric repeatedly demonstrates a fundamental misunderstanding of food and nutrition science.”
Kennedy’s demonization of public health agencies, as he foregrounds influencers who make unsubstantiated claims about science and health, illustrates, Love argues, that the efforts of the so-called Make America Healthy Again circle are entirely misdirected.
“They’re pushing towards an ecosystem where there’s less protection, safety, oversight and regulation,” she says. “They’re not talking about the things that do matter, like getting more Americans insured… They say they’re going to take on a company like Kellogg’s, an entity that has no impact on health outcomes, while also pushing to take all authority, oversight, and funding away from federal entities who do that.”
“How,” she adds, with a measure of disbelief, “can you claim this is going to make people healthy?”
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