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Why Activision’s Test of β€˜True Success’ With β€˜Call of Duty: Black Ops 6’ Isn’t Sales, but Cultural Awareness

Did you know a new β€œCall of Duty” game is launching this week? If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing budget comparable to any β€œmajor motion picture blockbuster that would be launching this year,” according to Tyler Bahl, the chief […]

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