Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTokβs Algorithm
Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Varietyβs chief operating and marketing officer, followed by remarks from TikTokβs media and entertainment director Reia Davidson. βThis is our third year hosting the [β¦]