❌

Reading view

There are new articles available, click to refresh the page.

GamefamΒ CEO on β€˜Roblox’ and β€˜Fortnite’ Brand-Building for β€˜Barbie,’ β€˜My Hero Academia,’ New Coldplay Album and More

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms β€œRoblox,” β€œFortnite” and β€œMinecraft” and turning it into an interactive marketing experience that is, ideally, a good game in its own right. Founded by Ferencz in 2019, Gamefam is a metaverse game developer and […]

❌