GamefamΒ CEO on βRobloxβ and βFortniteβ Brand-Building for βBarbie,β βMy Hero Academia,β New Coldplay Album and More
Gamefam CEO Joe Ferenczβs business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms βRoblox,β βFortniteβ and βMinecraftβ and turning it into an interactive marketing experience that is, ideally, a good game in its own right. Founded by Ferencz in 2019, Gamefam is a metaverse game developer and [β¦]