Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the information means. In a memo sent Friday to executives at major ad-buying agencies, John Halley, president of Paramount’s ad sales efforts, […]

Dan Abrams, one of the first major names to join the primetime schedule of Nexstar Media’s NewsNation, plans to leave the roster early next year. Abrams told viewers Thursday night that a range of business commitments would pull him away from doing “Dan Abrams Live,” the network’s regular 9 p.m. program. “I’ve reached the point […]

Wille Geist hopes to turn his gift for gab into a present for NBC News. The longtime NBC News anchor, who has for the past nine years led the Sunday broadcast of “Today,” will in January hold forth at a ticketed event that aims to monetize in a different way the in-depth “Sunday Sit-Down” interviews […]

TV-news programs are some of the most-watched in a fragmented media ecosystem, but advertisers have increasingly shied away from the medium in recent years, fearful that polarized audiences will associate their pitches with hot talk and tough stories tied to politics, climate change and cultural debates. They may be making a poor decision. A new […]

Warner Bros. Discovery hopes a split will lead to a better chance of making it whole. The company said Thursday that it would, going forward, “serve as the parent company for two distinct operating divisions,” one that holds linear TV networks, and another centered around production studios and streaming platforms, in a bid to “enhance […]

Nexstar Media, which has built itself up in recent years with an acquisition spree that includes TV stations and the CW network, now has to make some trims. “Our broadcasting and sales divisions are streamlining their organizations to reduce our operating expenses and accelerate collaboration across the company,;” the company said in a statement. “While it is […]

The bottom of a TV screen isn’t the only place CNBC fans will be able to follow its famous ticker. The NBCUniversal-backed business-news outlet plans to launch a stand-alone streaming outlet, CNBC+, in the first quarter of 2025, according to two people familiar with the matter. The venue isn’t going to offer new shows and […]

CNBC has sketched out an intriguing strategy the network hopes will have it getting bigger by sweating the small stuff. The business-news outlet, backed by NBCUniversal, plans to launch a new unit devoted to creating content aimed at niches of its audience. The division will be led by Max Meyers, a veteran producer who has […]

The hottest sport on TV isn’t football, basketball or even pickleball. It’s the game of trying to find how to watch your favorite team. As more streaming services focus on offering sports, fans have a seeming infinite number of games they can watch. The trouble now comes in finding the exact one a viewer wants […]

Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena. New data from Luminate shows that Amazon Prime Video and Netflix have been growing their share of original sports programming over the past four years among general-audience streamers. Netflix, for example, accounts for […]

Kristina Shepard, an eight-year veteran of Roku, has joined NBCUniversal as an executive vice president tasked with sales tied to streaming and programmatic advertising, an area of growing importance to the Comcast-backed media company as places more emphasis on its Peacock streaming service and prepares to spin off the bulk of its cable networks. Shepard […]

Rupert Murdoch’s eyebrow-raising attempt to restructure the family trust that governs Fox Corp. and News Corp. was rebuked last week in probate court in Las Vegas, thwarting — at least for now — the media mogul’s efforts to change the dictates of how four of his children, including current Fox CEO Lachlan Murdoch might govern […]

Toby Byrne, a veteran of the TV ad-sales game who enjoyed a long run overseeing those efforts at Fox, will take the reins at A+E Networks, succeeding Peter Olsen as president of the company’s ad-sales division, effective in February. Olsen will retire after 20 years at A+E sales division. Byrne will report to Paul Buccieri, […]

Ali Vitali is moving from the Capitol Hill beat to the Dawn Patrol. Vitali, who has spent a decade at NBC News covering politics, campaigns and Capitol Hill, will leave her correspondent role in Washington for a new job anchoring “Way Too Early,” the 5 a.m. program that serves as sunrise lead-in to the cable-news […]

Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is better equipped to handle some of the big challenges facing the industry in the not-too-distant future. In era when creating content […]

Omnicom Group is in advanced negotiations to acquire direct U.S. rival Interpublic Group in a deal that could merge two Madison Avenue giants and fundamentally recalibrate the advertising industry as it grapples with the ongoing decline of many of its traditional practices. The two companies could announce as early as Monday that Omnicom plans to […]

Alisyn Camerota, whose steadying presence on air helped make her a prominent face of CNN during the first Trump administration, is leaving the Warner Bros. Discovery-backed outlet, she disclosed via social media on Sunday. “Big News, Everyone! — today is my last day on CNN. Tune in at 4:50p (et) for my sign off. Keep […]

Warner Bros. Discovery in October did something very ambitious, announcing that the company’s current U.S. ad-sales chief, Jon Steinlauf would leave — just as soon as the company found his successor. Two months later, Steinlauf is still leading Warner’s efforts to win money from Madison Avenue. Meanwhile, Warner initially reached out to prominent sales executives […]

Marc Burstein, an ABC News executive who has masterminded the Disney news unit’s special-report coverage of everything from the 9/11 terrorist attacks to the 2024 presidential election, is poised to step away following January’s inauguration of President-elect Donald Trump, capping off more than four decades on the job. “I’ve had an extraordinary run and for […]