CBS Unveils New Comedy Campaign, Adding a βChuckleβ to the Eye and Poking Some Fun at Its Tiffany Heritage (EXCLUSIVE)
For decades, CBS was known as the βTiffany Network.β Now, CBS president/chief marketing officer Mike Benson is ready to βbreak some Tiffany glass.β The exec, who has been giving CBS a modern image overhaul since taking over in 2019, has now turned his attention to its comedy brand. Timed to the fall launch of the [β¦]