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JD Vance Thinks He Can Sell His Nativism With Cat Memes
At the center of the two biggest controversies of JD Vance’s short political career have been cats. The first came from his attacks against the “childless cat ladies” on the left. More recently, the Republican vice presidential candidate has been spreading lies about Haitian immigrants in Springfield, Ohio, eating pets.
One possible conclusion to draw from these missives is that he is an angry man who spends too much time on the internet. Another is that he is a liar. But there is much more to what Vance is doing than mere trolling.
Vance’s cat rhetoric is a purposeful attempt to simplify Great Replacement hysteria—hoping to convince voters that their fears of a migrant invasion and childless women are an existential threat. The controversies derive from two fixations: the number of children American women are having and the rate at which foreigners are coming to the United States. Vance wants a United States where the birth rate is high and the immigration rate is low.
In championing low immigration, mass deportation, and an increase in fertility, Vance is aligning himself with white nationalists who were once shunned by the Republican establishment. These days, he is spending less time openly espousing his ideas than he used to on podcasts. Instead, Vance—as he has explained is part of his project—is finding uncomplicated ways to get his points across (whether they are factual or not). “I do think that political rhetoric is fundamentally [about] dealing with people at their particular level,” he said earlier this year. “I think you get too deep into the theory, you actually miss a lot of the truth.” On Sunday, he went further, telling CNN’s Dana Bash during an exchange about Springfield, “If I have to create stories so that the American media actually pays attention to the suffering of the American people, then that’s what I’m going to do.”
Lying about Haitian immigrants eating cats and attacking childless cat ladies is a perfect example of this plan. Vance thinks he can sell what critics have called “blood and soil nationalism”—invoking the Nazi slogan—with dumb memes.
Vance has not hidden his influences for this theory of change. “I read this book when I was maybe 15 years old, called the Death of the West by Patrick Buchanan,” Vance said during a 2021 podcast appearance. “And that was a really influential book for me.” Buchanan, a former speechwriter for Richard Nixon and Republican presidential candidate, was not subtle about his white nationalism in the Death of the West. When it came to immigration, he accused Mexican Americans of waging a “reconquista” of land they’d lost to the United States. He spoke of declining birth rates in extreme terms—claiming that “Western women” were committing an “autogenocide for peoples of European ancestry” by having too many abortions.
It is not hard to trace the line between Buchanan’s fears and Vance’s anxieties about “childless cat ladies.” The subtitle of Buchanan’s book cuts to the heart of Vance’s current preoccupations: How Dying Populations and Immigrant Invasions Imperil Our Country and Civilization.
Buchanan’s worldview was rooted in a paleoconservatism that rejected the view that America is an idea and instead saw America as a people. In doing so, he embraced a framework that justified exclusion and a permanent white majority.
Vance has been emphasizing the claim that Americans are a “people” for much of this year. During a speech to the hard-right group American Moment earlier this year, Vance made a point of bringing up “this thing that increasingly bothers me, which is the concept that American is an idea.” Vance made the same point about Americans as a people in July at the National Conservatism Conference in which he railed about the influx of Haitian migrants in Springfield. But the clearest explanation of this obsession, as my colleague Isabela Dias wrote, came during the Republican National Convention:
America is not just an idea. It is a group of people with a shared history and a common future. It is, in short, a nation.
Now, it is part of that tradition, of course, that we welcome newcomers. But when we allow newcomers into our American family, we allow them on our terms.
Vance went on to talk about the cemetery plot in Kentucky that he hopes that he; his wife, Usha, the child of Indian immigrants; and, eventually, their kids will be buried in. (Her family came on “our terms” in this formulation.)
“There will be seven generations just in that small mountain cemetery plot in eastern Kentucky,” Vance said. “Seven generations of people who have fought for this country. Who have built this country. Who have made things in this country. And who would fight and die to protect this country if they were asked to.”
Vance was born in Ohio. It was his grandparents who came to the state in search of economic opportunity in the 1940s. His kids would likely be buried in the family plot in Kentucky sometime around 2100—roughly 160 years after any of their paternal ancestors lived there. But for Vance, it doesn’t seem to matter. He believes his blood is connected to that soil. That is what it means for him for America to be a people.
Behind the silly memes of Donald Trump running with cats is a much darker story. Vance sees a rapid demographic shift that is being forced upon the American “people” through immigration and childless women. Vance is determined to stop it. If he has to talk about cats along the way, he will.
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