Fanning Chinese Fandom Through Japanese Animation Is a Winning Strategy for China’s Road Movies
30 October 2024 at 09:07
Independent Chinese film distributor Road Movies has already tasted success with a succession of imported Japanese animation films. But the company says that China’s youth market is best accessed through a vastly broader strategy that embraces IP, fandom, events, retail and merchandizing. “Our aim is to be a Chinese Disney – not in scale. But […]