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Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok’s Algorithm

17 October 2024 at 01:34
Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Variety’s chief operating and marketing officer, followed by remarks from TikTok’s media and entertainment director Reia Davidson. β€œThis is our third year hosting the […]

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