Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTokβs Algorithm
17 October 2024 at 01:34
Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Varietyβs chief operating and marketing officer, followed by remarks from TikTokβs media and entertainment director Reia Davidson. βThis is our third year hosting the [β¦]