As it rolls out new animated series “Barney’s World” on Max and Cartoon Network and prepares a live-action “Barney” movie with Daniel Kaluuya, Mattel will be driving into live action non-pre school premium TV series to grow its brands and properties, Josh Silverman, Mattel’s chief franchise officer, announced on Sunday at his MipJunior leadership keynote […]

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and Escape Artists. View-Master has been around since 1939. In a press release, Mattel described the toy as a “popular childhood staple for generations,” one that […]

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max series “Barney’s World.” In a bid to appeal to what Mattel chief franchise officer Josh Silverman dubs “newstalgia,” the reincarnation of the ’90s sensation is the latest entertainment project from the toy giant, which last […]