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CBS Unveils New Comedy Campaign, Adding a β€˜Chuckle’ to the Eye and Poking Some Fun at Its Tiffany Heritage (EXCLUSIVE)

17 September 2024 at 17:00
For decades, CBS was known as the β€œTiffany Network.” Now, CBS president/chief marketing officer Mike Benson is ready to β€œbreak some Tiffany glass.” The exec, who has been giving CBS a modern image overhaul since taking over in 2019, has now turned his attention to its comedy brand. Timed to the fall launch of the […]

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